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Davidoff Champion

  • Through an all-new website, our friends from the Camao agency wanted to create a buzz around the launch of a new Davidoff cologne.
    They looked after the story and brand while we focussed on delivery
    and content.

    The interactive microsite that resulted places the user at the centre of
    the story. Using a webcam we capture the user’s face and map it onto various real objects in an Uber-filmed video. To promote sharing we then tied the personalised films into Facebook and encouraged people
    to send it to their friends.

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