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Eastman Innovation Lab

  • How does a blue-chip industrial giant increase brand pull from a marketing-savvy design community? Uber developed an engaging
    and visually rich showcase for Eastman, focusing on the innovative application of Eastman materials while communicating the benefits
    of those materials to brand owners on six continents.

    The Eastman Innovation Lab explores the design journey that makes products a reality, explaining how Eastman materials facilitated
    the voyage.

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