J Craft

J Craft build the most exquisite boats in Europe. They mix traditional techniques with cutting edge design and innovation, producing craft which have a timeless beauty and a breathtaking attention to detail. Our challenge was to showcase the boats on an international backdrop without having the luxury of being able to sail the boats halfway across the world.

Taking Raw 3d data we built a virtual boat which we then animated and superimposed onto stock library images. The result is a series of videos and functionality capturing the boat in exclusive environments across the world, for a fraction of the cost of a physical shoot.