Tata

Our challenge was to visually bring to life Tata's latest MegaPixel concept car, to support the global unveiling of the physical model at the 2012 Geneva Motor show. Working without access to the actual prototype and within a tight timeframe, our brief was to ensure that the video represented the energy and dynamism of contemporary Indian global design while showcasing the concept's beautiful design features.

Produced and Shot by Uber across three continents in just one week and within a 2 month deadline, the challenge was to clearly convey the vehicles innovative technology in an engaging way. We worked closely with the Tata team building a virtual car from the engineer data. The car was then animated, rendered and superimposed onto live footage shot in India, New York and London. The result is a video that captures the essence and spirit of the concept in a way that a physical model alone could never achieve.