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How do you shout about the benefits of a potentially revolutionary new material, when it isn’t even on the market yet? While Californian industrial designers DD Studio led the creation of physical prototypes, Uber helped 3M create virtual content. Rapid storyboard and video
pre-viz of top-level design concepts abridged project lead-time to weeks rather than months.
DD Studio created place-holder props that Uber took into a white studio environment. Shooting on 4K Red One and using a green screen and markers for 3D environment tracking ,the place-holders were used as guides and replaced with CGI models in post production.
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